Agenda

AUG 1

EST

1:00 - 4:00

Keynote and Panel Sessions

2021 DATA Forum 
Dec 3, 1:00 - 4:00 EST

Join thought leaders to explore how data and people can be effectively combined to enhance organizational change.

The only certainty in today's tumultuous environment is that the company's who can master the gathering, understanding and application of their data will win. - Neil Hoyne

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Keynote Speaker

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Neil Hoyne
Chief Measurement Strategist
Google

Neil has served as an analyst, researcher, inventor, lecturer and, in his words, the father of many forgettable slides of glossy funnels and Venn diagrams. A witness to and participant in billion-dollar successes, and instructive failures, all in the pursuit of building indestructible customer relationships through digital media. A key player in the executive rallying cry to be more “data driven.”

As Google’s Chief Measurement Strategist, Neil has had the privilege to lead more than 2,500 engagements with the world’s biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. Immensely proud of the degrees he’s earned from Purdue University and UCLA, Neil returned to academia in 2018 as a Senior Fellow at the Wharton School of the University of Pennsylvania. His first book, Converted: The Data-Driven Way to Win Customers’ Hearts, will debut in February 2022 published by Penguin Random House. He hopes you like it.